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Magazine Information 

Beyond Blue is a new online magazine that focuses on marine research, conservation and exploration around the globe. The magazine is a unique fusion between marine scientists and environmental journalists where daily discoveries being made about our marine world are brought to life in an exciting and dynamic format.

Each issue contains a blend of articles on recent scientific breakthroughs and discoveries, unique marine research, people who have dedicated their lives to the oceans and ambitious exploration and discovery projects, as well as controversial conservation/environmental issues from around the globe. The magazine resents the issues of the day in an exciting, easy-to-understand format that is illustrated with world-class photography.

Advertiser benefits

2a. Electronic advertising

Beyond Blue represents the first freely available high quality online marine research, conservation and exploration magazine. As a niche magazine that is freely available, Beyond Blue advertising customers are presented with a unprecedented opportunity to maximize there advertising efficiency by connecting online with target customers. Electronic promotion is taking the world by storm, just some of the benefits include:

• Electronic promotions capitalises on the fastest growing medium in history, with many traditional media losing audiences

• The demographic who utilise electronic media is young, well educated, high income earners, and gender diverse.

• Advertisers can communicate their products and services over a longer time frame compared to traditional media formats.

• With online hyper-link technology, advertisers can direct and capture potential clients quickly and easily to their company websites.

• Quick and cost effective to change advertisement content.

2b. Beyond Blue online adverts bonus

Beyond Blue advertising is not limited to e-mag advertisements. As an advertiser, you will receive credits for online website banners at www.beyondbluemag.com. Beyondbluemag.com is fast becoming one of the most extensively used portal and marine community sites on the internet. Some of the attractions to ensure reader browsing include:

• Special editions: Monthly special editions and feature articles, will ensure readers continue to visit the Beyond Blue online throughout the period between major issue releases.

• Polls and surveys: The perceptions and opinions of readers to the worlds most controversial and topical marine questions are revealed in Beyond Blues online polls and survey section. 

• Contests: readers are drawn to the site because at Beyond Blue, there is always a chance to win! From photo contests to best letters, readers can always win from Beyond Blue.

• Forums: the basis of readers interaction with beyond Blue is through our online forum. This forum is where discussions and debates of the day marine issues.

• Jobs & Internships: Beyond Blues online database of current marine jobs and internship opportunities is fast becoming one of the magazines highlights, with an extensive list of opportunities that draw in all readers.

• Petitions: Beyond Blues petition lists and pages attract visitors who want to remain on the cusp of making their contribution. Our petition list remains one of the most complete and current portals to highlight the worldwide efforts to stop the abuse of the worlds marine life.

Target Audience

Beyond Blue readers

The niche readership of Beyond Blue are highly educated and affluent, many are at universities and colleges either working, or training to be, professional marine researchers, managers or conservators. Beyond Blue also caters for a large non-academic audience of recreational and commercial scuba divers, water users and people passionate about marine conservation searching for greater insight into the marine world. The target professional and recreational occupations of our readers include:

• Marine biologists and oceanographers (primary)

• Under graduate and graduate students (primary)

• Recreational scuba divers and eco tourism participants (primary )

• Recreational water users (secondary)

• Marine conservatives and campaigners 

• Marine eco-tourism and diving service providers,

• Manufacturers of marine research & monitoring products,

• Manufacturers of underwater photography/videography products 

• Scuba and other marine recreational equipment providers,

• Providers of university and colleague courses,

• Providers of specalised training programs,

• Providers of internship and volunteer opportunities,

Testimonials

I enjoyed the first issue of Beyond Blue.  An elegant and imaginative design, it was well written contents and lovely photos.

Mark Caney, Vice President of Training, Education and Memberships, PADI International Ltd

United Kingdom

I would like to congratulate you on the first issue, it is not only of exceptional quality from a visual point of view, and it is laudable from a marine conservation perspective. Well done.

Dr. M .Penning

Executive Director,

South African Association for Marine Biological Research

Durban, South Africa

I saw the online issue of Beyond Blue today – it’s awesome!

Todd Cameron

Diver

Ontario, Canada

Congratulations on a very well presented on-line magazine. Quite obviously, you and the team have devoted a great deal of effort and energy to the project. Keep up the good work.

Peter Garbett

Secretary

Australian Whale Conservation Society
Queensland, Australia

Beyond Blue is quintessential reading for any marine scientist. It’s exciting and informative and in an easy-to-access format that is environmentally friendly.

Beverley Oh

B.Sc. Graduate

Tropical Marine Science Institute
Singapore

This is excellent. Great articles and pics.

Mike Wood

Bigmouth Productions

Firstly I would just like to congratulate you on producing a very well presented and easily readable magazine.  I think its great to have something like this available online for anyone and everyone to browse over and learn from!

Peter Haskell

I’m a HUGE fan of the work Sharklife is doing, and I immediately jumped at your online mag and I have to say that it is really great!  I really feel like I’m learning something from every article and that makes a change from magazines you buy and spend half the time flipping through useless info to get one or two interesting articles.  PLEASE keep it up!

Stephen Hunter

Facebook

I really would like to congratulate all the team of the mag that worked hard to give us very nice results.  This mag is beautiful and investigates different, interesting and important issues of the marine life.  This mag is a real success.

Johann Mourier

PhD Candidate

French Polynesia

Editorial Calendar

Specifications and prices (prices in rand)

Prices displayed exclude 14% VAT and bank transfer fees

Online credit system – All advertisements will also receive credits to appear as hyper linked adverts on the beyondbluemag.com website. The number of credits received is determined by the type of advertisement placed. A random generator on the site will refresh the advertisements displayed in proportion to the number of credits an ad receives. The advert will be displayed on Beyond Blue website for the three month duration of the current issue that the advert is featured in.

Section 5: Terms and conditions

·         All reservation placement orders require a signature of acceptance and due before 12:00pm (South African Time) on the reservation deadline date.  Final artwork and materials due before 12:00pm (South African Time) on the copy deadline date.  No reservations, final artwork or materials will be accepted after 12:00pm (South African Time) on the given deadline dates.  If this should occur, Beyond Blue Magazine has the right to use the space for any other purpose.  Late advertisements are still charged at normal rates and is non refundable.

·         All ads are only accepted when e-mailed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it in a minimum of 75dpi to the maximum of 150dpi resolution and Jpeg, PDF or Photoshop format.

·         Magazine specifications are 215mm x 279mm with bleed.

·         All additional requests i.e. changes, insertion orders are to be done in writing & signed off by the same person from the original order.  Verbal requests are not accepted.

·         Positioning of ads in the magazine need to be ordered along with written confirmation of the position required.  If position is not available, written communications will be sent on available positions and then finalized.  Other than that, positioning is at the publishers’ discretion.

·         Repeat Orders: When space is contracted for and no copy instructions are received by the closing date, previous ad will be repeated.

·         Beyond Blue Magazine has the right to reject any ad that is not inline with the brand.

·         Cancellations must be made 40 working days / 8 weeks (Mon-Fri) in writing and Beyond Blue Magazine will return confirmation of cancellation within 48 hours.  Advertisers who cancel their contract before it is complete will be short-rated at the rate earned and will therefore be responsible for incurred costs.

·         Refunds for unused services will be made within 15 working days / 3 weeks (Mon-Fri) after the following publication date, less any associated discounts, banking fees and an administration charge of 5%

·         Invoices will be sent in the month prior to publication due date.  New advertisers will be required to pay first order in full on reservation date.  All negotiated discounts to be annulled on late payment received and a finance charge of €25 on invoices outstanding 30 days and an additional 2% monthly on outstanding amount.

·         Cheques are not accepted only credit card payments and internet transfers will be accepted along with e-mailed proof of payment from bank.

·         Discounts applicable on 12 month combos (4 and 8 Publications).

·         Notification on rate changes will be communicated in writing 60 days in advance of the closing date of the first issue affected.